Our Approach - The journey so far
HOW TO CREATE THE PERFECT GIN & TONIC
Fever-Tree began in 2003 with a meeting of minds and one simple premise: if three quarters of your G&T is the tonic, wouldn’t you want it to be the best?
REIGNITING A LONG-FORGOTTEN AND NEGLECTED SECTOR OF THE DRINKS INDUSTRY
Our co-founders Charles and Tim, working in different parts of the drinks business, had both spotted that premium spirits were growing quickly, fuelled by
consumers’ increasing awareness of the provenance of what they ate and drank.
However, this growing interest in premium food and drink had seemed to neglect mixers, a crucial element of the drinks industry that remained flat. It struck them both as extraordinary that people were paying a good deal of money for a high-quality spirit, yet had no choice but drown it with a poor-quality mixer.
Charles and Tim set out to put quality back into mixers
From the very beginning, Charles and Tim approached their business in a different way - there would be no compromise at Fever-Tree. Flavour and quality were of the utmost importance. This mindset led them on an 18-month adventure from the archives of the
British Library to facing the wrong end of a Kalashnikov in the Democratic Republic of Congo and concluded with the launch of our Premium Indian Tonic Water in 2005, with the belief we still operate by today…
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